Home & Kitchen brand

$ 161k+

9 months

USA

Challenge:

The brand was struggling with 58% TACoS, and the client wanted it down to 25% in 3 months without losing sales.

It was tough, but our goal was clear: boost profit while keeping sales stable.

Strategic Playbook for Profit Growth:

1) Dominating the Market with Competitor Analysis:

Before touching any campaigns, we dived deep into our competitors’ performance using Brand Analytics and Helium 10. We identified gaps in their targeting and positioned our listings in places where they were weak. This helped us capture missed traffic and get in front of ready-to-buy customers.

2) Conversion Boost with Listing A/B Testing:

We didn’t just rely on good looking listings. Instead, we ran split tests on multiple main images, bullet points, and titles. The winning variations brought up to a 30% increase in session conversion rate. No extra traffic, just better conversion.

3) Leveraging Long Tail Keyword Strategy:

We avoided bidding on high cost, broad keywords. Instead, we focused on long tail keywords with strong buying intent and low competition. These keywords not only brought in steady sales but also improved organic rank over time.

4) Auto & Defensive Ads Strategy:

We launched multiple auto campaigns using different ad groups to uncover keyword opportunities and refine our targeting. At the same time, we protected our listings by running defensive campaigns that targeted our own ASINs, which prevented competitor ads from appearing on our product pages and safeguarded our sales.

We didn’t just throw money at ads, we watched every dollar. Every decision was based on data.

Let’s fix your PPC before Prime Day hits. Message me

info@ppcsharkforce.com

+92 310 842 8035