- Development
Duration With Us
2+ years
Monthly Revenue
$ 3M+
Category
Scaled a Skincare Brand
Market Place
USA
Scaled a Skincare Brand to $3M+/Month with Only 4% TACoS.
Brand Overview:
- Marketplace: USA
- SKUs: 54
- Monthly Revenue: $3M+
- Sales Split: 12.26% PPC 87.74% Organic
- TACoS: 4%
- YoY Growth: 25% ↑
- Duration with Us: 2 Years+
- Team Assigned: 4 PPC Specialists
The Challenge:
When this brand joined us, it was already generating 7 figures monthly, but the growth slowed down.
Their internal team had tested multiple PPC structures, but scaling further was hurting profitability.
The brand owner gave us one clear direction: Scale smart, sustainable growth, no budget cap.
Strategic Playbook:
Brand Analytics for Keyword Targeting:
The brand owner gave us one clear direction: Scale smart, sustainable growth, no budget cap.
Strategic Playbook:
Brand Analytics for Keyword Targeting:
- We utilized Amazon Brand Analytics to identify high-converting keywords used by competitors. This helped us expand our keyword pool with proven search terms that aligned with buyer behavior.
CRO Audit on Listings:
- We performed a full Conversion Rate Optimization audit. We added a mobile-optimized title, updated bullets, and removed unnecessary words. This small update noticeably improved the performance.
Lightning Deals & Coupons:
- We strategically planned lightning deals and 15% coupons during low traffic periods. These offers boosted sessions without heavily cutting into margins, helping us stabilize sales and maintain ranking momentum.
Used Performance Threshold Rules
- We built internal rules, for example, to pause any keyword with spend over $50 and no sales in 7 days, or double the budget on campaigns with CVR >25%. These rules ensured we stayed profitable and agile at scale.
Hidden Backend Keyword Exploitation:
- We researched backend terms competitors missed, like Spanish keywords, common misspellings, and niche-specific synonyms, and added them to listing backends and broad match campaigns. These hidden gems delivered low CPC and strong ROAS.
We’ve done it before, and we can do it again. Let’s build your brand. Just drop a message.
