Category: Amazon Brand Optimization

Amazon PPC can generate visibility, sales, and valuable search data. But simply running Amazon Ads does not mean your advertising budget is being used efficiently. A campaign can generate plenty of clicks while quietly wasting money. You may be paying for irrelevant searches. Strong keywords may be trapped inside campaigns with weak targets. Bids may […]

You’re running Amazon ads. Impressions are coming in, clicks are happening, and money is going out. But when you look closer, a chunk of that spend is going toward search terms that never convert, your ACOS has crept up over the last few months, and you’re not entirely sure which campaigns are actually worth scaling […]